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Friday, January 30, 2015
1506 - The Marlboro Man and me
At one
time, this Wyoming man’s face was the most photographed image in the world.
Darrell Winfield, 85, the original
Marlboro Man, died Jan. 12. And now I can
publish a column that I originally wrote in 2000.
I interviewed him at his ranch and then
later called him to go over the facts. He
firmly told me, “No, you cannot publish that. You cannot write anything about
me. It is all owned by Marlboro,” he
said.
So this column has sat there in my
files for 15 years waiting for this day.
Here goes:
That face. It is possible that this man`s face is the
most photographed face in the modern world.
His face shines down from billboards and reflects from ads in magazines
and newspapers worldwide. It could be
easily argued that the sun never sets on his image.
Ands this man lives here in Fremont
County, Wyoming.
He is a quiet, laid back guy. A horse trainer and horse trader. And he`s one of us. Just a local Fremont County guy who thinks
this is the greatest place to live in the world.
For 22 years, Marlboro has used his
image to portray the man`s man world portrayed by this cigarette. He is Darrell Winfield and he lives on a nicely
kept 40-acre spread six miles north of Riverton.
And he smokes Marlboros.
I hadn`t talked to Darrell for about 10
years. The idea to go see him came up
when our Irish reporter visitor, Kevin Magee, was wondering about what stories
he could do here that he might be able to use back in Belfast. When he lit up a Marlboro, I mentioned that
the "Marlboro man” lived here.
"Nah, " he replied, "You`re kidding.” He continued to
protest and said there really was no such person.
"Sure there is. And he lives here in Fremont County," I
told him.
So the Wednesday before Thanksgiving,
we drove over to visit. Darrell`s wife
Lennie greeted us at the door. A
pleasant, warm woman, she ushered us into the house and offered us coffee. Darrell was sitting back in an easy chair
chewing the fat with his buddy Wilie LeClair.
For someone who has had more than
100,000 photos taken of him, the most prominent shot of him on the wall in the
den was a series of photos showing Winfield getting thrown from a horse during
one sequence.
When he laughs, he squints his eyes and
that crinkled look comes to his face that has looked down on a billion people
from Taiwan to Paris to Cairo.
I mentioned that during a Wyoming
tourism promotional trip to Taiwan in 1989 I had seen thousands of billboards
around Taipei with his face on them.
Then one of the photographers who often
shoots the photos of Winfield walked into the room, Jack Ward of Philadelphia.
Ward said they would often have 300
36-shot rolls at the end of a shooting.
I suggested they measure the photos they took of Winfield in feet rather
than shots. Ward said it would be more
appropriate to measure it in miles. He
says there are enough shots of the Riverton cowboy to stretch around the
world. And indeed, they do stretch
around the world in the way Marlboro has promoted the image.
What kind of man is behind this image?
In the setting we saw him, Winfield is
the ultimate family man. He and his wife Lennie have six kids and 11
grandkids. He was planning annual trip
the day after Thanksgiving to Rock Springs for a horse sale. He always takes the boy grandkids on this
trip as a weekend for the boys. They
love it, he says. They go to the Outlaw
Inn in Rock Springs and the kids can swim and they go out to eat at night. He said his two young granddaughters have been
clamoring to go along so finally Lennie will go, too, to watch the girls.
On the subject of his wife, Winfield, the
old horse trainer, says he has been training her for 40 years. "Ain’t got her trained, yet,
though," he laughed. Lennie looked
over and smiled at that remark and offered us more coffee.
With the sun slipping behind the hill,
we decided to go outside and snap some shots.
Ward came along and helped take some pictures. Darrell struck a classic pose and Kevin and I
took turns being in photos with the original Marlboro Man.
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Sunday, January 25, 2015
1505 - Is WYO economy opposite of USA economy?
When old-timers talk about economic trends out here on our
isolated island of Wyoming, a big one always looms its head.
Is Wyoming’s
economy the opposite of the rest of the country’s?
It may be
coincidental but it seems the last three boom-bust cycles in Wyoming and the
USA were like two ends of a teeter-totter. The Cowboy State’s economy seems to
be counter-intuitive to the economy of the rest of America.
In the late
1960s and early 1970s, the USA was booming.
Wyoming was hurting. The late
Gov. Stan Hathaway said when he took office in 1966 he discovered the state had
just $80 in its general fund.
Then Wyoming’s
economy took off in the mid-1970s and peaked in 1981. Then it tanked in the mid-1980s and early
1990s. During one of Gov. Mike Sullivan’s terms, he recalls how the state would
have been flat broke except that some wealthy Jackson gal had died and $20
million in inheritance taxes came to the state.
Meanwhile in
1985 to 1995, the USA was doing very well, while we struggled to get back on
our feet.
Since 2003,
our statewide economy has pretty much been soaring. Again, at the same time the national economy
has been slipping, especially with the gigantic recession of 2008-09.
Today, our
national economy is the envy of the world. Europe, Japan and Russia are in
terrible shape and China is even stumbling. But the USA is doing very well,
despite $18 trillion in national debt being foisted on our grandchildren and
great-grand children. But that is
another story.
Here in
Wyoming, many folks are nervous. We are coming off an unprecedented 12-year
boom, which has left us with the lowest unemployment rate in the country and
billions of dollars in the bank.
But the
outlook is not so rosy.
Thus, the
theory – as the USA economy goes up, does Wyoming’s economy go down?
If this is
true, a very simplistic answer could be found with Wyoming’s focus on
commodities as its economic drivers. With
coal, oil, natural gas and ag products as the key components of our economy,
well, when prices are high for these items our economy soars here, too.
When commodity
prices are high across the country, perhaps it is a catalyst the causes plants
to close, jobs to be lost and politicians to start using “it’s the economy,
stupid” as their manta for getting elected.
Obviously, all things are more
complicated than this. And fortunately, our number-two industry, tourism, is
soaring and continues to boom.
With billions
in the permanent mineral trust fund and over $2 billion in a rainy day fund,
Wyoming is in an ideal position to ride out a short economic bump. But if the bust goes long term, then what?
Gov. Matt Mead
has been warning the legislators, “Wyoming was built by builders, not by
hoarders.” He thinks the rainy day fund
might need to be tapped, especially with oil down to $46 a barrel from $110 a
barrel just a few months ago. Wyoming’s
severance tax income drops $35 million per year for every $5 drop in the price
of oil by the barrel.
Some years
ago, I quoted former Wyoming Business Council CEO Tucker Fagan: “Give
credit to leadership and the legislature for investing the mineral tax receipts
in people (Hathaway Scholarship Program, Community Colleges and Department
of Workforce Services) and infrastructure. When we did not have business parks,
available water, sewer, power, broadband, etc., we just were not in the
game.”
Another of the
ramifications of the Wyoming bust of the 1980s was a situation known as the
state’s “lost generation.” Because so many
middle class jobs vanished, a generation of workers disappeared.
Where did
these people go? Would they come back
now?
The impending
dilemma of too many retirement-age workers in education and state government is
also a reflection of this situation.
President
Barack Obama bragged about high stock market prices, low employment, millions
of new jobs and a bright future in his State of the Union address a week ago
Tuesday. Much of what he said sounded
good across the country.
Except here in
Wyoming, perhaps.
Does our
economy go down when the rest of the country goes up? This is going to be a very interesting year
for Wyoming when it comes to our state’s financial condition.
It also make
some interesting watching as our Legislature meets for just a few more weeks
and tries to do what is necessary.
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Friday, January 16, 2015
1504 - A close up look at future of WYO newspapers
My, how things have changed in my wonderful newspaper
business over the past 45 years!
A week ago at
this time, I was mingling with young, earnest reporters and gray-haired
publishers. Plus even a few of the retired silver-haired mossback curmudgeons
(like myself) who could still manage to drive across the state in the dead of
winter to show up.
Cheyenne
hosted the annual Wyoming Press Association convention and, as near as I could
tell, it was a big success.
What struck me
the most is not so much about what has changed in the 45 years that I have been
attending this event, but what has stayed the same.
Back in 1970,
I was a 24-year old publisher eager to prove that we knew how to practice solid
journalism in our little town of Lander.
Back then I was one of the youngest
people there. This year, I may have been the oldest.
The big dogs back in 1970 were Russ
Stout of Rawlins, Hugh Knoefel of Worland, Bernie Horton of Cheyenne, Bob and
Roy Peck of Riverton, Dave Bonner of Powell, Ron Lytle and Pat Schmidt of
Lovell, Phil McAuley at the Casper Star Tribune, Milton Chilcott of Sheridan,
Fred McCabe of Jackson, Jim Hicks of Buffalo, Bruce Kennedy of Greybull, Russ
Allbaugh of Laramie, Chuck Richardson of Rock Springs, Mel Baldwin of Evanston,
Adrian Reynolds of Green River, Gerry Bardo of Lusk, Dick Perue of Saratoga, Jack
Nisselius of Gillette and Joe McGowan of the AP.
The press
association was run by Nancy Shelton out of her home in Laramie.
I was so young
and so new to Wyoming, it was impossible to try to figure out who owned what
and where exactly their towns were.
Then there was
a group of good old boys who worked for various state government outfits who
invited me to join them for drinks.
So, in the bar
at Little America the kid from Iowa got a lesson on how Wyoming folks drank at
their annual press convention. Thanks to
Ray Savage, Randy Wagner, Gene Bryan, Clyde Douglass and others, I spent the
next 12 hours holed up in my room suffering from the worst hangover of my life.
I barely
emerged in time for the big awards banquet Saturday night when that same
foursome inquired: “Bill, where have you been?”
Never again, I vowed.
So now, four
and a half decades later, many things have also remained the same as they were
back in those old days. The reporters are just as inquisitive and the goal of
trying to sell more advertising is just as important as it was way back when.
The need of having a strong
Internet presence is a huge topic today along with the corresponding question
of how in the heck can we make any money giving our product away on the net?
Most progressive outfits sell advertising on their web sites and have figured
out ways to sell subscriptions over the Internet.
Another big change is dealing with the
constant (but incorrect) assumption that newspapers are dinosaurs.
Despite obstacles and hurdles,
Wyoming‘s newspapers are strong, profitable and serving their communities well.
Just about everyone that I talked with felt business was just fine, thank-you.
President of
the WPA this year has been Anne McGowan of the Lander Journal. Former Associated Press writer Jim Angell is the
executive who runs the WPA from its office in Cheyenne.
A staple at
the annual convention is the appearance by the governor. At this venue, I have asked questions of Stan
Hathaway, Ed Herschler, Mike Sullivan, Jim Geringer, Dave Freudenthal and now,
Matt Mead. Well, sometimes it still does feel the same.
Outside of the
Internet issues, the biggest change in the press meeting is now that it seems
like two-thirds of the participants are women.
Four decades ago, I doubt if it were 20 percent.
There used to
be clouds of cigarette, cigar and pipe smoke everywhere in those bad old good
old days. Not any more, thankfully.
I have never
missed a press convention and always felt that it provided both a chance to
learn new skills but most importantly, renew old acquaintances and make new ones.
Like so many
statewide organizations, the WPA serves a group of like-minded and energetic
people. These are folks who literally work hundreds of miles away from each
other, but end up providing that similarly important product to their
communities – the hometown community newspaper.
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Sunday, January 11, 2015
1503 - Those pesky Wyoming winds and Kennewick mystery
We all know
that Wyoming is the windiest state in the union but gusts recorded back on Jan.
5 raised some eyebrows.
They were so
severe, U. S. Sen. Mike Enzi even posted some of them on his Facebook page.
If you are
unlucky enough to live in Clark near Cody, you endured winds of 113 mph. What
is surprising is that Clark only has an elevation of 4,659 feet.
Muddy Gap,
which straddles Carbon, Natrona and Fremont Counties, saw winds of 88 mph. Hiland between Shoshoni and Casper recorded
82 mph. Casper’s Wyoming Blvd hit 75
mph.
The ski resort
in Jackson had 65 mph at its summit. Big Piney had 49 mph and Kemmerer had 43
mph. Lots of other places had high winds but, whew, these were some serious
winds.
Jared Kail of
Lander complained about high winds north of Cheyenne where one of those Thule
boxes on the top of his Ford Explorer went flying off into the borrow pit, tearing
loose some of the luggage rack with it.
Mystery solved - Out in Washington State,
a Wyoming native was involved in solving a major mystery concerning some of the
earliest inhabitants of North America.
Doug Owsley is
a University of Wyoming grad, who is an expert on ancient peoples. He is a
curator at the National Museum of Natural History and works for the Smithsonian
Institution.
A skull was
found in 1996 in Kennewick, WA, which had scientists baffled. A hipbone found
with it had a spear point embedded in it and when carbon dated, the skeleton
proved to be over 9,000 years old.
But what
baffled scientists was that the skull did not look like a Native American. Who could it be, then?
After two
decades, a study involving 48 authors and 17 researchers was released. It
contained 680 pages and was the most complete analysis of a Paleo-American
skeleton every done.
Prior to that, though, a huge
battle ensued involving Indian tribes and the Army Corps of Engineers on one
side and the scientists on the other. A law passed in 1990 gave jurisdiction
over ancient Indian skeletons to tribes.
The Corps was doing work in the area and also claimed the rights to the
remains.
Owsley argued
that there was no proof this was a Native American skeleton. It lacked the
physical features characteristic of American Indians.
So the University
of Wyoming grad lured his colleagues into the fight. They hired an attorney and
sued the U. S. government.
Smithsonian Magazine did a story about the
effort and most of the following came from that report:
“I operate on a philosophy,” Owsley said,
“that if they don’t like it, I’m sorry, I’m going to do what I believe in.” He
had wrestled in high school and, even though he often lost, he earned the
nickname Scrapper because he never quit.
“The
Justice Department squeezed us really, really hard,” the Sheridan native
recalled. But the team refused to withdraw, and the director of the National
Museum of Natural History at the time, strongly supported them.
Owsley
and his group were eventually forced to litigate not just against the Corps,
but also the Department of the Army, the Department of the Interior and a
number of individual government officials. As scientists on modest salaries,
they could not afford the astronomical legal bills. The lawyers agreed to work
for free, with the faint hope that they might, someday, recover their fees. In
order to do that they would have to win the case and prove the government had
acted in “bad faith”—a nearly impossible hurdle. The lawsuit dragged on for
years.
“We
never expected them to fight so hard,” Owsley says. He once counted 93
government attorneys directly involved in the case or cc’ed on documents.
Ultimately, the scientists
won the lawsuit. The court ruled in 2002 that the bones were not related to any
living tribe: thus the federal law giving tribes rights to ancient American
bodies did not apply. The judge ordered the Corps to make the specimen available
to the plaintiffs. The government appealed to the Court of Appeals, which in
2004 again ruled resoundingly in favor of the scientists.
Owlsley has had lots of important
battles in his life but this one, to prove who this mysterious early American
was, certainly was the most costly and most interesting.
Oh yes, the findings indicated the Kennewick
man to be either an ancient Japanese tribe called the Ainu or Polynesian.
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Tuesday, January 6, 2015
1502 - So, just what is inside the Ames Monument?
Wyoming is full of unusual and mysterious places. The
Medicine Wheel between Lovell and Sheridan is one such place. The birthing rock north of Rock Springs is
another. And one of the oddest of all is
the Ames Monument, known as the “pyramid
of the plains” located between Cheyenne and Laramie.
That monument
will be a primary focus of the Laramie event in June to celebrate the 125th
anniversary of Wyoming.
It is a unique
structure that can barely be seen from Interstate 80 at the top of the Sherman
Hill summit between Laramie and Cheyenne.
It marks the highest point of the Union Pacific Railroad, which crossed
the USA over two decades before Wyoming became a state.
The pyramid is
a unique edifice and seems like it is located in an almost sacred place, there
on a high ridge blowing in the wind.
The monument is a tribute to two
brothers, Oliver and Oakes Ames, who were instrumental in getting the railroad
built.
Oakes’
great-great-great granddaughter Anna Lee Ames-Frohlich has been corresponding
with me about this unique place.
She along with
some state officials are hoping to get the monument listed as a National Monument
during the 125th celebration. That application is being made in May in
Washington, D. C. by Sarah Allaback and Ethan Carr.
The 60-foot
high pyramid has quite a history. It was designed by Henry Hobson Richardson,
the pre-eminent architect of the 19th century.
It has bas-relief medallions showing the faces of the two Ames brothers.
They were created by the famous sculptor Augustin Saint-Gaudens.
Like a lot of
pyramids, it is not totally solid but has passageways inside. Until the 1980s,
it was not uncommon for local young people to crawl inside and create mischief.
The openings were sealed around that time.
Dave Simpson
of Cheyenne recalls going inside in 1974 when he was working for the Laramie Boomerang. “The passages were
narrow and I could not see the ceiling. It was kind of wet and the bats made me
nervous.” He said the 1973 UW yearbook
showed a pitch black photo listed as “the interior of the Ames Monument.”
It was later sealed by a blast that
was thought to have permanently prevented further entry.
In 2010, a
group including Ames-Frohlich unsealed it and ventured inside. The following is
from a report of that adventure by the late writer Lawrence Ostresh:
“Over the years the monument has been allowed
to deteriorate. Saint-Gaudens’ wonderful bas-reliefs had their noses shot
off, lichen has been eating the granite, mortar has crumbled from the joints and
hundreds of tons of soil have eroded from its base, threatening the integrity
of the entire megalith.
“Wyoming State Parks planning
coordinator Todd Thibodeau began corrective action, hiring Harold F. Johnson
Masonry of Cheyenne to strip the lichen, re-mortar the joints, and re-contour
the ground surrounding the base.
“As Todd
was planning his repairs, other events were taking place. At the Preserve
Wyoming conference in Evanston, Mary Hopkins (Director of Wyoming State
Historic Preservation Office), Ames-Frohlich, Jerry Hansen, and others
discussed how to make the monument into a National Historic Landmark. It
is currently listed on the National Register of Historic Places.
“As a result of that meeting, Anna
Lee re-doubled her on-going research into the history and importance of the monument.
In the process, she met Mark Wright, an architectural historian knowledgeable
about the monument’s. It was Mark’s belief that if at all possible we should
be allowed to enter the monument.
“While
Todd was initially reluctant to permit access to the interior, a bizarre series
of events – including casual conversations on a ferry boat in San Francisco Bay
– brought John Newcomb into the picture. He is an architect and principal
with Newcomb-Anderson-McCormick, an SF-based energy engineering and consulting
firm. He was able to convince Todd of the importance of examining the
inside of the monument, and the group was allowed in so as to provide a service
to the state. Anna Lee provided the funding to hire Jim Johnson of HFJ
Masonry to open it.
“On
Tuesday, October 26, 2010, at 8:30 a.m., Jake Johnson of HFJ Masonry began
opening the long-sealed access hole to the Monument. It was a very cold
day and the winds screamed by at over 60 mph.”
So what did
they find inside the monument?
That news will have to wait a little
while until it is visited again by folks celebrating Wyoming’s 125th
anniversary in June.
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Monday, January 5, 2015
1501 - Enzi, Mead, UW should have great 2015`s
For a while it was all around me and then poof, it was gone.
I am referring to the year 2014. How
could a year go by that quickly?
Alas, this
means it is time to offer up my 2015 predictions of what is going to happen.
Two people and
one institution will fare very well in the new year, U. S. Sen. Mike Enzi, Gov.
Matt Mead and the University of Wyoming.
Sen. Enzi will
be heading up the powerful Senate Budget Committee, which is one of the most influential
jobs in the country.
After easily
winning reelection, he is poised for greatness rarely experienced by a senator
from our great state. He will already go down in history as the most effective
senator our state has ever produced. But now, well, he is on the threshold of
history.
As chairman of
that committee, Enzi will bring common sense to the reality that our Congress
needs to face when it comes to reining in crazy spending but also providing
programs that truly help our citizens.
This is a
great day for America. In the past, Enzi
has admitted it can be difficult working with President Barack Obama. Now with
Republicans controlling both houses of Congress, it will be important for the
executive branch to work with the legislative branch in a positive manner to
benefit the people of America.
This is really
good news for Enzi, Wyoming and America.
Our other U.
S. Senator John Barrasso and our U. S. Rep. Cynthia Lummis will also get choice
assignments under this new GOP-dominated Congressional world.
Back home at
the State Capitol, Gov. Mead also scored a decisive victory and should be able
to launch and to finish programs that he feels are important to Wyoming.
We are
fortunate to have a youthful, energetic governor. At times during his first term, I thought he was
tentative, which would be expected. He also dealt with the crazy legislation
over the state schools superintendent issue and also tried to compromise with
some of the more extreme wings of the Republican Party. Not sure some of those
folks can ever be pleased.
I see him
being much more forceful in his second term and that is good news. His actions
in solving the Medicaid issue, which is important to thousands of the working
poor in the state, will be significant. He needs to stand up to nay-saying legislators
and steer his own path to help the needy people in Wyoming.
His next four
years will be much more significant than just that issue. He is in a position rarely found by a
governor in the country. Wyoming is rich.
It is totally dominated by the governor’s own party. It has a history of
being the best-run state in the country.
Tune in for
Mead’s State of the State speech at the beginning of the 2015 Legislative
session. It could be predicted he might
just lay out his vision for Wyoming’s future at that time. And what a future it could be! We are very fortunate to have him at the
helm of our state government.
And when it
comes to the legislature, we are seeing an amazing coincidence this year. Both Speaker of the House Kermit Brown and
Senate President Phil Nicholas come from the same city – Laramie. And what resides in Laramie? Why the University of Wyoming.
Folks who love
UW have built an amazing university there over the past 20 years. It is hard to imagine another school in the
country of this size that has the amenities that UW has.
And yet,
politically and financially, the opportunity is there in 2015 to do even more.
These will be exciting times for Cowboy fans and the proposals we will be
hearing about will range from the spectacular to the, well, nutty. The wheels are greased. Let the spending
begin!
So those are
some of the high points as I see them for 2015.
Low points involve energy.
Coal continues to be the national
scapegoat of our president. And yet, biggest news out of Sheridan County is a
new coal mine that will employ hundreds. Amazing.
Another low point will be loss of
tax revenue from falling oil prices. We lose $35 million in tax revenue for
every $5 drop in the price of oil per barrel. So as we celebrate low prices at
the gas pump, just remember the bigger statewide ramifications of these low
prices.
Happy New
Year.
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