Times sure change.
Forty years
ago, the main tourism destinations in Wyoming were Yellowstone and Grand Teton
National Parks with a smattering of interest in Devils Tower, the country’s
first national monument.
Also large
crowds would come from all over the world to special events like Cheyenne
Frontier Days plus a few others.
But all that
has changed. Today, every nook and cranny of Wyoming enjoys the benefits of
tourism.
Main reasons
for this change has been a desire on the part of the people of USA to come West
and see for themselves what all the fuss is about. A few million radio, TV and printed images of
Buffalo Bill, Roy Rogers, Gene Autry, Yogi Bear, Clint Eastwood, and others
have also boosted this movement.
The rise of
the American middle class after World War II also saw the newly mobile families
wanting to load up the station wagon, pack the tent, and head towards the
setting sun.
Growing up in
the Midwest, my siblings and I all yearned to head west and see mountains,
Cowboys and Indians, national parks, and feed the bears.
With this in
mind, it is notable to report that there are 27 local lodging taxes in place in
the state.
Using the
tagline “it’s the tax you do not have to pay,” many of these lodging tax issues
will be on ballots in November. I enthusiastically
encourage you to vote YES on any in your area.
Local lodging
taxes have provided money that is used to promote areas as out of the way and
diverse as Cokeville, Diamondville, Pine Bluffs, and Hulett.
And all these
places have seen a surge in visitors over the last few decades.
Interestingly,
a true gold mine for Wyoming state tourism has been international tourism.
Millions of people now come to Wyoming from every corner of the world.
For decades,
the biggest group of visitors were Europeans, who often get six weeks of paid
vacation and would spend three or four weeks touring the USA.
These folks
would still focus on the big attractions but some of their favorite experiences
would be heading over to Kemmerer or Newcastle or Worland or Rawlins. Once there, they would dress like Americans
and talk and act like us. Their biggest
thrills were making locals think they were just fellow Yankees passing through.
Most recently,
we see thousands of Asian tourists coming to America and spending lots of
money. Plus all these foreign tourists
pay lodging taxes.
Voters will go
to the polls on Nov. 6 to approve lodging taxes in Afton, Albany County, Carbon
County, Cokeville, Converse County, Diamondville, Evanston, Fremont County,
Greybull, Hot Springs County, Johnson County, Kemmerer, Laramie County, Lovell,
Natrona County, Park County, Sweetwater County, Teton County, Washakie County,
and Weston County.
As I travel
around Wyoming it appears that lodging taxes are favored by an overwhelming
majority of voters from Weston County to Uinta County and Laramie County to
Afton.
Only place
where there is pushback is Teton County.
There are some nasty newspaper ads being published in the local papers
raising cane about all the traffic jams and gridlock. We passed through Jackson
on a beautiful October day recently and the volume of cars was surprising. This is off-season? There appears to be a true rage there among some
locals who feel Jackson Hole has enough tourists.
With that
said, though, the lodging tax in Jackson is used to promote shoulder seasons.
Plus they probably spend way more money on helpful programs like mass transit
and walking paths.
Back in
1989-1993, I was a member of the Jackson Hole Visitor Council board and even
then, there were complaints about too many tourists.
On a side
note, construction is nearing completion on a roundabout at the Kelly Road
intersection north of Jackson. This road has been a source of gridlock every
summer. It will be interesting to see if this new-fangled traffic mover will
help or hinder the problem.
Cheyenne has
jumped into the roundabout program for years now and it seems to work although
I still hear an occasional whine from an old-timer or two.
We first
encountered them in Great Britain in the 1980s and were baffled. Seemed we would get on one and never get off.
Getting back
to local lodging taxes – they are wonderful and I encourage voters all over
Wyoming (including Jackson) to vote YES when you go to the polls. It really is
the tax that you do not pay.
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